Director of Sales and Marketing Job Opening

Director of Sales and Marketing

Bear Creek Mountain Resort

Macungie, Pennsylvania
Category: Director Of Sales

Supervised by: General Manager

Secondary Supervisor(s): Resort Managing Director; Vice President, Sales & Marketing

Property: Bear Creek Mountain Resort (BCMR)


The Director of Sales and Marketing is responsible for the creation and maintenance of a resort-wide sales culture contributing to the top-line growth of the property and integral part of the resorts relationship with the community. Through leadership of the sales, catering and conference service team, the Director establishes standards of performance, acquisition of business and helps set pricing levels to exceed the budgeted goals of the property. This role is also the primary corporate sales manager for the resort personally handling the critical corporate market. As the marketing leader for the property, the Director leads the development of the annual marketing strategic and tactical plans and partners with other departments to ensure the positioning of the resort is maintained and exposure and awareness is continually improved in the local, feeder and national markets.

Duties and Responsibilities

  • Be the leader of hotel top-line operations creating a culture of excellence through the establishment of expectations and personal accountability
  • Direct and supervise activities of sales and catering team and direct marketing operations in partnership with the Southern Management Corporate Team.
  • Being the primary corporate sales leader for the resort responsible for entire corporate group segment, including detailing events, menu selections and room diagraming.
  • Establish service and performance standards for sales, catering, conference services and outline level of service delivery for banquet and catering events
  • Work closely with the Area Director of Revenue and resort Event Team to establish group and transient sales guidelines, create and promote packages, develop strategies for special events, establish daily, weekly, monthly and annual rate guidelines
  • Prospect & develop new accounts in the local and direct feeder markets in PA and maintain current client base through direct outside sales efforts
  • Actively participate in industry trade organizations to maintain and increase awareness of BCMR
  • Attend tradeshows and local networking events
  • Prepare and analyze monthly forecasting for all rooms and F&B revenues
  • Work with Accounting to maintain and update year to date bookings report for all events
  • Set and track revenue/booking goals for all group and catering segments and leaders
  • Establish sales parameters including rooms to space ratios to optimize total revenue
  • Responsible for creating and maintaining an annual marketing plan in partnership with the corporate marketing team for strategic and tactical plans to improve both awareness and overall positioning for the resort
  • Work with VP of Sales, General Manager and Resort Managing Director to create the Annual Business Plan
  • Review and analyze competition and customer needs to competitively position the hotel
  • Produce monthly sales related reports
  • Negotiate guest room rates and/or hotel services within approved booking guidelines
  • Accurately produce and review all sales contracts, rate agreements
  • Work closely with other hotel departments to facilitate services agreed upon by the sales office and prospective clients
  • Arrange and conduct special events, site inspections and off-site presentations for potential clients
  • Participate in appropriate organizations, networking events and attend trade shows per market segment
  • Maintain knowledge and compliance with departmental policies, service procedures, and standards
  • Availability during peak operating times, i.e.: Weekends, Holidays and Special Events
  • Work as a team member to ensure our guests have the best possible experience
  • Understand company’s emergency procedures and be able to apply them when necessary
  • Attend department meetings and training sessions as necessary
  • Support Southern Management’s Mission, Vision, and Values and comply with appropriate policies and procedures
  • Effectively lead staff through respectful communication, clear expectations, relevant training, productive coaching, holding regular team meetings, and appropriate performance management
  • Delegate work as appropriate, stating clearly objectives and time-line requirements
  • Responsible management of department budget
  • Work collaboratively with others to analyze and improve work processes
  • Positive interaction with all levels of management and vendors
  • Other duties as assigned by Manager and/or Supervisor
Job Requirements

Education & Experience Required

  • Minimum two (2) years as high-performing Director of Sales and Marketing or Associate Director of Sales in high-volume resort property
  • Bachelor’s degree in hospitality, business or related field preferred

Skills Required

  • Professional appearance
  • Knowledge of hotel and food & beverage operations
  • Resort knowledge and experience is essential
  • Strong knowledge of hotel financial accounting requirements for departmental budgeting and tracking
  • Excellent written and verbal communication skills
  • Organized and detail oriented with excellent time management and interpersonal skills
  • Ability to work effectively in high-pressure situations while maintaining composure
  • Technical knowledgeable and competency in necessary systems and software:
  • Outlook, Word, Excel, Delphi.FDC