Account Executive - Media Sales Job Opening

Account Executive - Media Sales

Viamedia Inc.

• Montgomery, Alabama
Category: Key Account Manager
Account Executive

DEPARTMENT: SALES
REPORTS TO: LSM, GSM OR GENERAL MANAGER WITHIN MARKET
JOB SUMMARY
An Account Executive with Viamedia needs to be detail oriented with strong organizational skills. The expectations of this position are to focus on selling advertising across multiple products which will include traditional television, various online products, advanced advertising solutions and programmatic television. This individual will need to maintain a professional image and a strong commitment to customer satisfaction, both internally and externally.
A top priority of the position includes the execution and delivering expected quotas of both traditional television and digital media.
ESSENTIAL FUNCTIONS OF THE POSITION:
  • Accountable for multiple budgets including traditional video and digital solutions.
  • Upsell existing key account advertisers, while driving retention and new business.
  • Ability to identify clients’ marketing budgets and move incremental revenues to Viamedia’s cross platform solution, while protecting revenue shares within traditional video and our digital products.
  • Creating innovative multimedia recommendations that integrate both branding & proof of performance strategies.
  • Reviewing of account list, forecasting, pipeline and digital metrics with their manager on a weekly basis.
  • Network within the local community, and to a broader audience as it relates to our digital offerings.
  • Attend and complete all aspects of sales training programs
  • Positive and professional demeanor representative of the best in Viamedia.
  • Consistent sales performance versus goal for all revenue lines of responsibility.
  • Work ethic representative of the best in Viamedia.
  • Consistent sales performance versus goal for all revenue lines of responsibility
QUALIFICATIONS/REQUIREMENTS:
  • Bachelor’s degree preferred; or equivalent experience [minimum of 5 years digital sales experience (local/regional/national)]
  • One to three years in cable, broadcast (or other media) direct sales experience
  • Excellent written and oral communication skills
  • Knowledge of digital sales and marketing is preferred.
  • Multi-screen display/video, social & search knowledge or experience is preferred
  • Adept at creating new revenue opportunities from synergies between traditional video, interactive sales.
  • Agency experience preferred
  • Strong attention to detail, ability to multi-task and follow-through projects to completion
  • Strong presenter and communicator with internal and external customers and partners
  • Must be able to communicate clearly and effectively by telephone, in writing, and in person
  • Must possess a Valid Driver’s License and current State-minimum Automobile insurance coverage
PHYSICAL REQUIREMENTS:
Generally, normal business office environment, as well as exposure to outside elements while traveling to/from sales and other appointments. Typical sitting, walking, bending and occasional lifting of approximately 25 pounds.
The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the job. The Company retains the discretion to add to or change duties of the position at any time.