Marketing and Sponsorships Manager- Sand Mountain Park Job Opening

MARKETING & SPONSORSHIP MANAGER Sand Mountain Park & Amphitheater

LOCATION: Albertville, AL

DEPARTMENT: MARKETING

REPORTS TO: GENERAL MANAGER

STATUS: FULL-TIME (EXEMPT)

ABOUT THE COMPANY

Sand Mountain Park & Amphitheater is an SFM managed a world-class facility that includes a 100,000 square foot indoor facility that has the capacity to host multi-court sports tournaments, trade shows, banquets, and community events. The indoor facility will also have a fitness center, group exercise studios, an indoor walking/running track, racquetball courts, locker rooms, an indoor lap/competition pool and a concessions area. The facility also features (14) state-of-the-art outdoor fields for baseball, softball, soccer, football, and lacrosse. The outdoor portion also includes (16) tennis courts, an outdoor leisure pool, a splash pad, a lazy river, an RV park, two dog parks, a concessions area and playgrounds. Additionally, there will be a 2,000 seat (with additional lawn seating available) amphitheater that will host national, regional and local concerts/events.

POSITION SUMMARY

The role of the Marketing Manager is to promote the facility as a sports event location, fitness and special events location. The execution of responsibilities will be accomplished by working closely with local fitness and amateur sports professionals, partnering with facility staff and local event/tournament providers, and promoting the primary revenue streams through effective marketing and advertising efforts. The Marketing Manager will oversee the implementation of the marketing campaign plan including digital, print, tradeshows/conferences, business development, local and regional event relationship building, and more. The position is evaluated on marketing and sponsorship KPIs set out by the SFM corporate marketing team including, events booked, number of local and regional business relationships, number of visitors and event attendees, customer retention, new program and promotion expansion, and sales pace.

PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

• Planning and managing the marketing and business development budget(s) including prioritizing the highest and best return-on-investment channels
• Crafting the marketing plan in partnership with the SFM Marketing team
• Executing the marketing plan and strategic initiatives
• Managing and updating company website(s)
• Content development for digital or print
• Press release writing and media relations activities
• Managing social media business accounts including regular posting and management of content calendar
• Participating and assisting the planning and implementation of events, tournaments, and rentals
• Assisting in maintaining an event calendar of rental/tournaments booked
• Managing facility presence with industry publications, trade shows, and associations
• Preparing and presenting regular reporting on marketing strategy and results
• Pursuing and booking sponsorship sales
• Effectively activating sponsorship deliverables to ensure client satisfaction
• Continuously communicating relevant venue & contract-specific data/information that cultivates sponsorship client relations

THE IDEAL CANDIDATE HAS:

• Proven success in generating awareness through consumer marketing and branding
• Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
• Experience in using a CRM to manage and nurture potential and current customers
• Experience in sponsorship sales and activation
• Proven experience in the successful launch of fitness-specific advertising/marketing campaigns
• Experience and success in promoting, booking, and delivering special events
• Action-oriented personality with a 'get it done' attitude and proficiency for efficiency
• Proven ability to evaluate team member performance based on established KPI's

MINIMUM QUALIFICATIONS:

• Management of a marketing and/or business development budget
• Experience in measuring and reporting marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
• Prior experience in marketing research to gain consumer insights (locally and regionally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
• Management of corporate website(s) in the WordPress platform
• Ability to develop content and write with company voice in mind
• Experience in writing press releases and managing media relationships
• Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
• Bachelor's degree in business administration, marketing, or advertising; or minimum of 5+ years' experience in a similar position
• Excellent understanding of the sponsorship sales and activation process
• Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
• Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
• Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
• Skilled at identifying and creating opportunities or promotions to deliver revenue goals
• Must have excellent interpersonal, problem solving and negotiating skills
• Must be a team player and deadline-driven
• Must have excellent verbal and written communication skills
• Must be able to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)

WORKING CONDITIONS AND PHYSICAL DEMANDS

• Must be able to lift 30 pounds' waist high
• May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
• Will be required to operate a computer
• Facility has intermittent noise